Welcome to Cascade Autocenter
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The Cascade Autocenter Story
In 1932, the dark clouds of the Great Depression still hovered over the land as the nation's voter selected Franklin Delano Roosevelt as the new president. The news headlines of the day were calling the Lindberg baby kidnapping the, "Crime of the Century". In Wenatchee theaters, Shirley Temple starred in her first film and "Grand Hotel", with Greta Garbo won the Academy Award for Best Picture. On the radio you could hear such hits as Count Basie's, "April in Paris" and Bing Crosby's, "Brother Can You Spare a Dime?"
The news up and down Wenatchee Avenue in 1932 was about the great gamble Don Miller had taken by opening a brand new Chevrolet dealership in such uncertain economic times. In a year when 1000 banks would fold and 20,000 businesses go bankrupt, the odds for survival were not promising.
Both the Great Depression and the words of woe have passed and what began long ago as North Central Chevrolet at 239 North Wenatchee Avenue has now grown into the Cascade Autocenter complex at 148 and 150 Easy Street.
In 1980, North Central Chevrolet was purchased from the Miller family by Steve and Jane Baldock. The product and service lines included new Chevrolet cars and trucks; used vehicles; GM service and parts departments; and a collision repair center. With a change in ownership came a new name, Cascade Chevrolet Company.
In 1985, the dealership expanded with the addition of a Mazda franchise. A separate sales department for Mazda products was relocated to a leased building at 150 Easy Street. Five years later, Jeep/Eagle and Subaru franchises were added to the growing inventory of Cascade product lines.
A desire to combine all operation under one roof led to construction of a new, custom designed dealership at 148 Easy Street in October 1992. The 44,000 square foot facility was located on 4.7 acres of land. At this time the product lines included Chevrolet, Geo, Mazda, Jeep/Eagle, Subaru and supporting service and parts departments, and a stand alone collision repair center. In November 1997, the GM lines of Cadillac and Oldsmobile were added to the franchise list. Corporate requirements that brought the two new GM brands to Cascade also called for exclusive positioning of GM product lines. This agreement set in motion construction of a new 30,000 square foot dealership located to the north of the existing facility at 150 Easy Street.
In January 1999, Cascade North opened the doors to its new Subaru/Mazda/Jeep dealership. Along with new and used sales, this state-of-the-art facility also houses a full service and parts department along with Cascade's car rental and internet departments.
Today, Cascade Autocenter has survived and thrived during challenging times as a Chevrolet, Cadillac, Subaru, Mazda dealership. Even as market conditions have shifted, Cascade's core business philosophy of "More Than Expected"service, has not. It is the solid foundation that our dealership is built upon.